United States Postal Service - B2B, Customized MarketMail

Customized MarketMail would change the shape of mail - literally! This unique product, offered by the United States Postal Service, would allow you to create die-cut mailers for a set price. Talk about delivering your products to your customers in an arresting format!

So how to launch this unique product? Why not reach out to our own kind - fellow advertising professionals! We created this dry-erase board (yes, really!), thought-bubble-shaped mailer to reach creative marketing professionals with a message that sticks. Next time they wanted a big idea for their clients, the solution was right in front of them.

This piece won numerous John Caples Awards.

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United States Postal Service - B2B, Direct Mail

The United States Postal Service needed to position itself as experts in Customer Relationship Marketing. We developed this B2B piece to drive home the idea of using Direct Mail as a key component of your CRM. Why? Well, millions of people do it every day...check their mail, that is.