United States Postal Service - B2B, Customized MarketMail

Customized MarketMail would change the shape of mail - literally! This unique product, offered by the United States Postal Service, would allow you to create die-cut mailers for a set price. Talk about delivering your products to your customers in an arresting format!

So how to launch this unique product? Why not reach out to our own kind - fellow advertising professionals! We created this dry-erase board (yes, really!), thought-bubble-shaped mailer to reach creative marketing professionals with a message that sticks. Next time they wanted a big idea for their clients, the solution was right in front of them.

This piece won numerous John Caples Awards.

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