State Farm - Credit Card Insert

When State Farm asked us to create a credit card insert directed at college-age students promoting their renters and auto insurance products, we rose to the challenge with an eye-catching, fun one-off piece that asked the question "Are you an Adultophobe?"

18-21 year olds don't necessarily have auto and renters insurance top-of-mind - nor do they want to. But the fact is, now that they are out on their own, they need these products too. The insert included a self-identifying quiz to diagnose yourself as an Adultophobe, and proposed State Farm as the antidote.