With a rise in competitive auto insurance campaigns, and an unmentioned lizard touting price, price price, State Farm needed to stake a claim in the game.
One of State Farm's biggest points of difference is their agent relationships. State Farm agents work hard for their clients, and they'll always be there for you.
This three-part contact stream touches on the agent difference in different ways, and pokes a little fun at the competition in the process:
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| Direct Mail - Contact 1 |
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| Direct Mail - Contact 2 |
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| Postcard - Contact 3 |
