FACT: most renters own an average of $20,000 worth of "stuff".
Now, how to drive home that what you own is worth protecting? Here are two playful approaches we took with State Farm Renters Insurance to deliver the message:
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| Concept 1 - Direct Mail |
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| Concept 1 - Door Hanger |
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| Concept 1 - Common Area Poster |
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| Concept 2 - Direct Mail |
