Over the years, Hampton Inn has branded itself as not-your-average-hotel to both business and leisure travelers. It has all the amenities a traveler has come to expect, with a price tag that's reasonable and welcome. And when you stay with Hampton, it shows.
We called this "The Hampton Effect", and this TV and print campaign demonstrates just what it means to stay with Hampton.
The TV campaign uses a series of quick shots and sound effects that build to the final sell - the feeling you get when you stay with Hampton.
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| Leisure - Story Board, Part 1 |
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| Leisure - Story Board, Part 2 |
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| Leisure - Story Board, Part 3 |
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| Business - Story Board, Part 1 |
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| Business - Story Board, Part2 |
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| Business - Story Board, Part3 |
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| TV Scripts - Leisure and Business |
The print campaigns build on the spirit of the TV spots with whimsical imagery of travelers in the moment, enjoying their stay, courtesy of Hampton. Leisure travelers have more fun. Business travelers experience more success.
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| Leisure - Print 1 |
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| Leisure - Print 2 |
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| Business - Print 1 |
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| Business - Print 2 |
