If there's one thing we know about business travelers, they value their miles and their status. Every year, United Airlines offers a select group of travelers the opportunity to experience elite status. Ordinarily, you have to earn a set amount of miles in a year to aspire to this level of travel, so this unique offer merited an exclusive feel.
We developed Direct Mail and Email components that delivered a prestigious feel. The Direct Mail was a heavier weight invitation, complete with foil seal. The dynamic email component opened as an invitation would, to reveal the offer within. Recipient of both pieces were asked to "RSVP" to receive their status.
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| Direct Mail - Outside |
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| Direct Mail - Reveal |
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| Email |
