What would an airline be without a loyalty program? "Up in the Air" is no joke. Frequent business travelers carry their loyalty cards like badges of honor - and they expect the royal treatment.
Every year, United's largest CRM effort is the roll out of their Mileage Plus membership benefits. Every year, members hope they've racked up enough miles to ascend to the next level of elite status - and the prestigious benefits that come with it. Once a traveler attains Global Services status - the pinnacle of elite status in the Mileage Plus universe - then they know they have arrived.
I had the distinct honor of writing the copy blocks for each status level. We're talking thousands of unique copy blocks...I will spare you every sample, and instead show you the crème de la crème of membership packets - Global Services.
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| Global Services - Outer Envelope and Inner Folder |
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| Global Services - Inside the Folder |
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| Global Services - What's inside the folder? Member Benefits Guide; Red Carpet Club Passes; Global Services Calling Guide; Visa Credit Card Bonus Miles offer |
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| Global Services - Cardholder, Open, Part 1 - Welcome to Global Services; Mileage Tracker; New Benefits and Card | |
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| Global Services - Cardholder, Open, Part 2 - Partner Offers and Customer Feedback Survey |
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| Global Services - Cardholder, Part 3 - Beverage Vouchers and Customer Feedback Survey |
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| Global Services - Calling Guide and Red Carpet Club Passes |
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| Global Services - Visa Credit Card sign up insert with "Refer a Friend" bonus miles offer, Outside Panels |
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| Global Services - Visa Credit Card sign up insert with "Refer a Friend" bonus miles offer, Inside, Reveal 1 |
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| Global Services - Visa Credit Card sign up insert with "Refer a Friend" bonus miles offer, Fully Open |
