State Farm - Renter's Insurance, Spec

FACT: most renters don't think they need insurance.

FACT: most renters own an average of $20,000 worth of "stuff".

Now, how to drive home that what you own is worth protecting? Here are two playful approaches we took with State Farm Renters Insurance to deliver the message:

Concept 1 - Direct Mail

Concept 1 - Door Hanger

Concept 1 - Common Area Poster

Concept 2 - Direct Mail

State Farm - Canadian Homeowner's Insurance, Direct Mail

Homeowners Insurance works differently in Canada. So State Farm needed a campaign that was equally different.

We developed this breakthrough concept of a talking house that demanded its owner stop treating it like every other house on the block, recognize it for its unique features, and insure it accordingly.

Direct Mail - Front with Insert, and Insert removed for Reveal

Direct Mail - Back, and Insert Back

State Farm - Auto Insurance, Direct Mail

With a rise in competitive auto insurance campaigns, and an unmentioned lizard touting price, price price, State Farm needed to stake a claim in the game.

One of State Farm's biggest points of difference is their agent relationships. State Farm agents work hard for their clients, and they'll always be there for you.

This three-part contact stream touches on the agent difference in different ways, and pokes a little fun at the competition in the process:

Direct Mail - Contact 1

Direct Mail - Contact 2

Postcard - Contact 3