Once again, an emotional appeal was called for to reach this audience. Here are my favorite print ads for multi-generational families who travel together:

Peruse selections from my professional writing portfolio. From B2B to B2C; from short-form to long-form.
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| Concept 1, Direct Mail, Reveal |
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| Concept 2, Postcard Front |
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| Concept 2, Postcard Back |