Exclusive Resorts - Multi-generational Family, Print

Exclusive Resorts approached us with another audience in mind - grandparents who travel with their children and grandchildren.

Once again, an emotional appeal was called for to reach this audience. Here are my favorite print ads for multi-generational families who travel together:






United Airlines - Economy Plus, Direct Mail

United Airlines launched a wonderful new travel benefit - extra legroom on board. That's definite cause for celebration!

We kicked off the announcement with Direct Mail targeted to current Mileage Plus members. Here are two different approaches that we presented:





Concept 1, Direct Mail, Outside


Concept 1, Direct Mail, Reveal




Concept 2, Postcard Front


Concept 2, Postcard Back

Exclusive Resorts - Holiday campaign, Print

Holidays are a popular time to get together with family. Exclusive Resorts asked the question, why not travel together at this time? Indeed.

Here are my favorite print campaigns that fit our timeline concept: