No one ever thinks about how adequate their auto insurance coverage is - until they need it. State Farm wanted to educate consumers on the importance of having the perfect coverage - not too much, not too little. So I worked with my art director partner to come up with our version of the State Farm Goldilocks story. Here's how it came together for this successful two-contact, Direct Mail campaign:
 |
| Direct Mail - Contact 1, Front |
 |
| Direct Mail - Contact 1, First Reveal | | | | | | | | | | | | | | | |
|
|
 |
| Direct Mail - Contact 1, Second Reveal (part 1) |
|
 |
| Direct Mail - Contact 1, Second Reveal (part 2) | | | | |
|
 |
| Direct Mail - Contact 2 |
