United Airlines - International Travel Bonus Mile Offer, Direct Mail & Email

As if you need more incentive to travel abroad, how's 10,000 bonus miles? This Direct Mail concept launched a fun bonus mile opportunity for United Mileage Plus members. Adapting the look of a passport, it immediately brings to mind international travel.



Direct Mail - Outside, open




Direct Mail - Inside, open


The email concept incorporated the passport theme as well, and introduced a globe image from the United Airlines image library to help bring the campaign full circle.