As if you need more incentive to travel abroad, how's 10,000 bonus miles? This Direct Mail concept launched a fun bonus mile opportunity for United Mileage Plus members. Adapting the look of a passport, it immediately brings to mind international travel.
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Direct Mail - Outside, open |
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Direct Mail - Inside, open |
The email concept incorporated the passport theme as well, and introduced a globe image from the United Airlines image library to help bring the campaign full circle.