Many things set DeVry University apart from traditional universities - chiefly, their diverse student body. The student population is a blend of recent high school graduates, and adult learners - many of whom are new to the university experience.
When tasked with creating the "Intro to DeVry", an all-encompassing collateral piece that would set the expectations for students, we recognized that one collateral piece would not do - these audiences need to be spoken to differently.
Adult learners and high school students share a common goal of wanting to obtain a college degree; but their interests along the way to obtaining that degree are vastly different. I created two completely unique "Intro to DeVry University" catalogs, in two entirely different tones - one geared towards high school students who are about to graduate; one geared towards adult learners.
Here is a sample of the catalog a high school student would receive:
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| Cover |
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| Inside, spread 1 |
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| Centerfold, spread 1 |
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| Centerfold, spread 2 |
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| Inside, spread 9 |
