When popular perception is not reality, you need to shake things up with a dramatic makeover. That's precisely what DeVry University did to re-brand itself as an accredited institute of higher learning.
This all-encompassing campaign began with the creation of thorough brand guidelines to set a cohesive look and tone for the new DeVry University. From there, I helped lead the creative team in developing a full blown campaign, complete with OOH, radio, POS and collateral tailored to different audiences.
This all-encompassing campaign began with the creation of thorough brand guidelines to set a cohesive look and tone for the new DeVry University. From there, I helped lead the creative team in developing a full blown campaign, complete with OOH, radio, POS and collateral tailored to different audiences.
The floor stands below were designed to greet students and staff as they walked the halls of each campus. The goal was to instill both parties with pride and confidence in their university.
