Sunset Foods - Blog

For over 75 years, consumers have flocked to Sunset Foods for grocery essentials, and occasional splurges. This family-owned business has grown, but never lost sight of their customers. Every marketing effort is developed with the customers in mind - what would make their lives easier? What do customers really care about?

It all started with a blog. Sunset Foods had had a blog for several years - but no one knew about it. It was time to make their blog a go-to stop on any given internet surfing day.

That's where I came in, creating articles that were written in a friendly and engaging manner on timely topics. From how to host a relaxed holiday feast to how to light a grill; from how to store produce to make it last longer to how to enjoy the flavors of your garden through the winter. I have covered it all.

Most recently, I have piqued interest with the Recipe of the Week, a highly visual, step-by-step instructional post that gives consumers all the info they need to make an easy and delicious weeknight meal at home. Readership is up from 20 people/week to well over 400. These posts are not only gaining likes on facebook, they are appearing on Pinterest boards as well. So the blog is definitely on consumers' radars.

Here are snapshots of some of my favorite posts to date: