United Airlines - Elite Status Offer, Direct Mail & Email

If there's one thing we know about business travelers, they value their miles and their status. Every year, United Airlines offers a select group of travelers the opportunity to experience elite status. Ordinarily, you have to earn a set amount of miles in a year to aspire to this level of travel, so this unique offer merited an exclusive feel.

We developed Direct Mail and Email components that delivered a prestigious feel. The Direct Mail was a heavier weight invitation, complete with foil seal. The dynamic email component opened as an invitation would, to reveal the offer within. Recipient of both pieces were asked to "RSVP" to receive their status.

Direct Mail - Outside

 

Direct Mail - Reveal

Email

United Airlines - International Travel Bonus Mile Offer, Direct Mail & Email

As if you need more incentive to travel abroad, how's 10,000 bonus miles? This Direct Mail concept launched a fun bonus mile opportunity for United Mileage Plus members. Adapting the look of a passport, it immediately brings to mind international travel.

Direct Mail - Outside, open

Direct Mail - Inside, open

The email concept incorporated the passport theme as well, and introduced a globe image from the United Airlines image library to help bring the campaign full circle.

Hampton Inn - "The Hampton Effect", TV & Print

Over the years, Hampton Inn has branded itself as not-your-average-hotel to both business and leisure travelers. It has all the amenities a traveler has come to expect, with a price tag that's reasonable and welcome. And when you stay with Hampton, it shows.

We called this "The Hampton Effect", and this TV and print campaign demonstrates just what it means to stay with Hampton.

The TV campaign uses a series of quick shots and sound effects that build to the final sell - the feeling you get when you stay with Hampton.

Leisure - Story Board, Part 1

Leisure - Story Board, Part 2

Leisure - Story Board, Part 3

Business - Story Board, Part 1

Business - Story Board, Part2

Business - Story Board, Part3

TV Scripts - Leisure and Business

The print campaigns build on the spirit of the TV spots with whimsical imagery of travelers in the moment, enjoying their stay, courtesy of Hampton. Leisure travelers have more fun. Business travelers experience more success.

Leisure - Print 1

Leisure - Print 2

Business - Print 1

Business - Print 2