A bit tongue-in-cheek, with a hint of risque, the concept opened the door to fun event opportunities with real live Vargas Girls. Here are the screen take overs and new landing page we created:
New Holland - "Vargas-style" concept, Banner Ads & Website
The second concept for New Holland appealed to the Gentleman Farmer in a different way - leveraging the retro appeal of Vargas girls to sell tractors in a fun and playful way.
A bit tongue-in-cheek, with a hint of risque, the concept opened the door to fun event opportunities with real live Vargas Girls. Here are the screen take overs and new landing page we created:
A bit tongue-in-cheek, with a hint of risque, the concept opened the door to fun event opportunities with real live Vargas Girls. Here are the screen take overs and new landing page we created:
New Holland - "Vargas-style" concept, Print
Print campaigns for the "Vargas" concept took a classic approach to selling New Holland tractors with the help of cheeky line and a pretty girl:
New Holland - "Vargas-style" concept, OOH
OOH advertising concepts included an interactive bus kiosk in urban environments that would invite you to hear "a little dirty talk". Upon pressing the button, you would learn all about the new line of tractors from New Holland, perfect for you, the Gentleman Farmer.
Rural OOH played off the natural beauty of the land with the natural beauty on the billboard:
Rural OOH played off the natural beauty of the land with the natural beauty on the billboard:
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