Peruse selections from my professional writing portfolio. From B2B to B2C; from short-form to long-form.
New Holland - "Vargas-style" concept, Banner Ads & Website
The second concept for New Holland appealed to the Gentleman Farmer in a different way - leveraging the retro appeal of Vargas girls to sell tractors in a fun and playful way.
A bit tongue-in-cheek, with a hint of risque, the concept opened the door to fun event opportunities with real live Vargas Girls. Here are the screen take overs and new landing page we created: