body of work

Peruse selections from my professional writing portfolio. From B2B to B2C; from short-form to long-form.

New Holland - "Dirty" concept, Print

The print concepts for the "Dirty" campaign took a fun and somewhat romantic approach to playing in the dirt:

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Jillian Dorrestein | Senior Copywriter

Jillian Dorrestein: I have been writing since I was a young girl. Short stories and creative fiction mostly. My family always knew what I would be when I grew up before I knew myself! With 12 years of professional copywriting experience under my belt, I have honed my craft, developing a well-defined voice and style that I can adapt for any audience. I have targeted communications to reach college hopefuls, stay-at-home moms, C-level executives and even gentlemen farmers. And always with winning results. I am one of those rare copywriters who can craft a clever headline or buzz-inducing tweet as deftly as she can compose a compelling white paper or collateral leave-behind. I have tackled every form of marketing communication there is - from direct mail and email to promotions and retail to TV and radio to social media. And I am always ready for the next challenge. What can I do for your brand?

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