State Farm - Auto Insurance, Direct Mail

No one ever thinks about how adequate their auto insurance coverage is - until they need it. State Farm wanted to educate consumers on the importance of having the perfect coverage - not too much, not too little. So I worked with my art director partner to come up with our version of the State Farm Goldilocks story. Here's how it came together for this successful two-contact, Direct Mail campaign:

Direct Mail - Contact 1, Front

Direct Mail - Contact 1, First Reveal

Direct Mail - Contact 1, Second Reveal (part 1)

Direct Mail - Contact 1, Second Reveal (part 2)

Direct Mail - Contact 2

State Farm - Renter's Insurance, Spec

FACT: most renters don't think they need insurance.

FACT: most renters own an average of $20,000 worth of "stuff".

Now, how to drive home that what you own is worth protecting? Here are two playful approaches we took with State Farm Renters Insurance to deliver the message:

Concept 1 - Direct Mail

Concept 1 - Door Hanger

Concept 1 - Common Area Poster

Concept 2 - Direct Mail

State Farm - Canadian Homeowner's Insurance, Direct Mail

Homeowners Insurance works differently in Canada. So State Farm needed a campaign that was equally different.

We developed this breakthrough concept of a talking house that demanded its owner stop treating it like every other house on the block, recognize it for its unique features, and insure it accordingly.

Direct Mail - Front with Insert, and Insert removed for Reveal

Direct Mail - Back, and Insert Back