United Airlines - Route Launch, Direct Mail
A new United Airlines route launch to an exotic destination called for a fantastical bonus mile Direct Mail offer:
United Airlines - Elite Status Offer, Direct Mail & Email
If there's one thing we know about business travelers, they value their miles and their status. Every year, United Airlines offers a select group of travelers the opportunity to experience elite status. Ordinarily, you have to earn a set amount of miles in a year to aspire to this level of travel, so this unique offer merited an exclusive feel.
We developed Direct Mail and Email components that delivered a prestigious feel. The Direct Mail was a heavier weight invitation, complete with foil seal. The dynamic email component opened as an invitation would, to reveal the offer within. Recipient of both pieces were asked to "RSVP" to receive their status.
We developed Direct Mail and Email components that delivered a prestigious feel. The Direct Mail was a heavier weight invitation, complete with foil seal. The dynamic email component opened as an invitation would, to reveal the offer within. Recipient of both pieces were asked to "RSVP" to receive their status.
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| Direct Mail - Outside |
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| Direct Mail - Reveal |
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United Airlines - International Travel Bonus Mile Offer, Direct Mail & Email
As if you need more incentive to travel abroad, how's 10,000 bonus miles? This Direct Mail concept launched a fun bonus mile opportunity for United Mileage Plus members. Adapting the look of a passport, it immediately brings to mind international travel.
The email concept incorporated the passport theme as well, and introduced a globe image from the United Airlines image library to help bring the campaign full circle.
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| Direct Mail - Outside, open |
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| Direct Mail - Inside, open |
The email concept incorporated the passport theme as well, and introduced a globe image from the United Airlines image library to help bring the campaign full circle.
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